Designed to Match Your Pace
This year, you’ve tested, iterated, and kept pushing creative boundaries. Behind the scenes, we’ve been building tools to match your pace. Here’s a quick look at what’s new and how it came together.
Neurons Blog
Editor's Choice
What is passion in the brain?
What is passion in the brain? Here, we provide you with a compelling new infographic that shares the latest insights from passion in the brain.
What is your 1-second mobile marketing strategy?
In the largest known neuro study on digital media, we have made some stunning new discoveries that now move the industry forward!
Recent trends in neuromarketing
What are some of the recent trends found in neuromarketing and consumer neuroscience? Here, we list some of the status and the developments seen in this industry.
Focused Attention for analyzing visual attention
Neurons Inc has developed a new way to visualize and quantify visual attention in a group. Here we demonstrate the added value of this new metric.
NeuroMetrics analysis of TV ads: How is it actually done?
Neuromarketing and consumer neuroscience are new methods for testing and analyzing ads. So how should you do it? Here is a brief primer of neuro-ad testing
How the brain sees friction
Friction is all the rage these days -- see how an understanding of friction can save you from losing customers!
Measuring emotions as they unfold
One of the most powerful contributions of neuromarketing is that it can track responses as they unfold. Now, leading Dutch scientists have published a paper validating this.
Pricing the brain
A recent study shows how brain responses can predict how much we are likely to pay for a product.
What is the Corner of Death?
Visual attention is a precious, limited resource. Despite being exposed to scenes and stimuli right in front of our noses, we never see or grasp the entire scene.
Celebrities may take the visual attention away from the brand and the product
Does it pay off to spend budget on celebrities for endorsing your product or brand? A new study performed by the university of Sao Paulo has attempted to answer this question.
Imaging the creative unconscious
What does it take to have a creative mind? A recent fMRI study gives us novel insights into the brain's basis for creativity.
Energy drinks - it's all in your head!
Do energy drinks really boost your attention? In a recent study, it seems energy drink effects are mostly placebo.
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