Designed to Match Your Pace
This year, you’ve tested, iterated, and kept pushing creative boundaries. Behind the scenes, we’ve been building tools to match your pace. Here’s a quick look at what’s new and how it came together.
Neurons Blog
Editor's Choice
Designed to Match Your Pace
This year, you’ve tested, iterated, and kept pushing creative boundaries. Behind the scenes, we’ve been building tools to match your pace. Here’s a quick look at what’s new and how it came together.
What’s New: Smarter Compare View, Easy Bulk Setup & More
Four new powerful updates just landed to make your creative testing faster, more transparent, and easier to scale.
3 Lessons on the Future of Creative Decision-Making
When we launched the Neurons Impact Score (NIS), we knew it wasn’t just another product feature. It’s part of a bigger shift in how marketers approach creative decisions.
Introducing the Neurons Impact Score
Say hello to the Neurons Impact Score: a science-backed score that tells you how effective your ad creative is before it goes live. So you can decide faster whether to launch, optimize, or redesign.
Introducing: Brand Kit
We’re excited to launch Brand Kit, a new AI feature that helps you keep every creative asset on-brand while also making them perform better.
Top Advertising Trends & Strategies: State of Advertising 2025
Dive into the latest advertising trends and marketing insights with our yearly State of Advertising 2025 Report. Find key advertising strategies and best practices in our free eBook.
Introducing Memory & Engagement
Introducing two powerful new metrics for your image & video ads: Memory & Engagement. AI recommendations, industry benchmarks, reporting – this update has it all!
eBook: Attention-Driven Demand Generation - How To Draw, Measure & Convert Attention in Advertising
Imagine your conversions doubling just by making slight changes to your ads. Feels like a stretch? Not for marketers who have the tools to predict attention and can build from there. Be one of them!
eBook: Build a Memorable Brand
Brands are more than shapes and colors. They are ideas and associations. Learn what makes brands effective and build a powerful brand your customers love with the Build a Memorable Brand eBook.
6 Ways to Improve Your Ad Creatives & Overcome Stakeholder Pushback
It’s tough to get everyone on board with creative ideas. We break down 6 ways that give you the confidence boost to dodge pushback with watertight arguments when stakeholder meetings get intense.
Make Better Decisions, Faster, with Neurons AI Recommendations
Neurons AI can now read and understand your ads and tell you exactly what creative changes are needed to improve your market performance.
15 Powerful Branding Tips for a Successful Campaign
Learn how to improve your campaigns with science-backed branding tips and best practices. We collected 15 strategies to boost your brand in your next campaign and take your branding to the next level.
3 Types of Attention KPIs You Can Track with Ease
Marketing has changed fundamentally. We should no longer just count traffic and views. We need to scale attention, and it's quite different. Here’s what you need to track to make an impact.
Brand Awareness 101: Building Brand Recognition & Recall + Examples
Improve brand awareness with strategies focused on brand recognition and recall. Explore practical tips with scientific foundation and learn from real-world examples of successful awareness campaigns.
What’s New: Custom Reports, AI Help Center & More
Get a one-minute rundown on what’s new in Neurons. Make your workflow easier, your reports on-brand, and your insights sharper with our new updates.
Brand Growth: 3 Ways to Improve Brand Perception + Best Practices
Brand growth is one of the most important considerations for brands. But to grow your brand, you not only have to reach new customers, but connect more deeply with existing ones. Learn how 👉
How to Build a Powerful Brand + Brand Building Examples
Building a brand is more than picking colors and fonts. Your brand is your identity & your story. Learn what makes brands powerful, the neuroscience behind brands, and build a brand worth marketing!
eBook: Finding Ad Success without Cookies
Goodbye Cookies! The phase-out of third-party cookies, also known as cookie deprecation is imminent. But third-party cookies are not the only players in town when it comes to understanding customers.
5 Ways to Influence & Maximize Attention in Advertising
Capture and hold attention like never before. Learn the science behind attention and see how to use it to your advantage.
eBook: AI-Led Growth For Agencies
Most agencies get AI✨ wrong. Be the exception! This eBook has already helped agencies make AI part of their DNA & save production time without risking quality. Get your copy now!
4 Ways Agencies Save Time & Money with AI-Led Production
AI is shaking up creative production. Agencies are using AI to save time, reduce costs, and stay innovative. Here are the 4 most effective ways it can help yours.
How to Prepare Your Advertising for the Post-Cookie Era
The phasing out of Third-Party Cookies, also known as Cookie Deprecation is around the corner. It's time to prepare your advertising for the post-Cookie era to make the most of this opportunity.
How to Stay Disruptive as an Agency
Don't be just another agency. Discover how small & large agencies stay disruptive with 5 secret strategies. Find out what’s working & build new connections.
4 Ways to Measure Ad Impact Without Digital Tracking
Performance marketing analytics can be great - but how do you track ad performance when those aren't available? In this article, you'll find 4 ways to measure ad impact beyond traditional metrics.
How to Move Faster with Your Agency
Agencies can hardly keep up with CMO demands. Boost your agency's efficiency with these strategies and pick up the pace without dropping quality.
Audience Marketing 101: How to Think Like Your Customers
Psychology, neuroscience, and artificial intelligence can all help you learn how to think like your customers. With third-party cookies disappearing, it’s time to adopt new methods.
State of Advertising 2024: These Advertising Trends are Here to Stay
Find advertising insights & trends in our yearly State of Advertising 2024 report! Learn proven marketing strategies through real-life advertising examples with the world's biggest companies!
Meet Neurons Recommendations, Powered by Neuroscience
Instant recommendations for effective creatives. Maximize your content's impact with insights powered by neuroscience. Get started with Neurons today!
Top 5 AI Marketing Trends You Can't Ignore in 2024 & What They Mean For You
The 5 top AI marketing trends of 2024: from ethical AI to creative impacts and content quality. See why these trends matter for your 2024 marketing strategy.
How to Use TikTok for Marketing + TikTok Ads Best Practices
TikTok can be hard to crack. But not impossible. Our 6-step TikTok marketing guide takes you through the latest best practices to take your TikTok marketing to the next level. Let's dive in.
Convert More with These Video Ad Best Practices + Examples
With TikTok's emergence, businesses quickly realized that they needed to respond with their own video marketing strategy. Here are six video ad best practices that'll improve your conversions today.
How to Scale A/B Testing for Digital Marketing | Guide, Framework & Examples
Scale A/B testing for your digital marketing campaigns with our quick guide—efficient framework, mistakes to avoid, and rapid AI tools. Save time & budget with rapid A/B testing.
How to Increase Display Ad CTR + Examples [Based on Neuroscience]
Explore why display ads fail & boost your display ad CTR with our guide on tackling banner blindness, information overload & adapting your strategy.
7 Easy Ways to Improve Your Landing Page CTRs
Learn about the 7 most crucial landing page optimization tips to improve visitor engagement, highlight elements that drive clicks & optimize for higher landing page CTR.
Predict viewing time, audience reach & brand performance with Neurons' new scores
Need to pull out valuable insights pre-launch?💥 Now it’s faster & smarter with Neurons' new attention scores! Predict viewing time, audience reach & brand performance in seconds with AI.
Webinar: The AI Dilemma of Advertising
Join us for our webinar to learn the foundations of how to choose and use AI tools to optimize your ad creation process.
See Brand Performance Instantly with Automatic Brand Tracking & AOI Detection
We know you're always on the lookout for the next big thing. Well, we've got some exciting news.
Why Brands Use Emotional Advertising & How to Effectively Measure Emotions
Emotional advertising triggers actions that transcend rational thought, turning customers into brand advocates (without the hard sell). Here's how to use and measure emotions for your advertising.
The GaryVee Audio Experience: How AI Can Really Help Create Better Ads
Our very own CEO, Thomas Zoëga Ramsøy, joined forces with marketing guru, Gary Vaynerchuk, on The GaryVee Audio Experience, to discuss consumer behavior and how AI will change the way we track it.
See How Attention Travels on Your Creatives with Start & End Attention Heatmaps
With Start & End Attention heatmaps you can make more effective SoMe ads & visuals, and sharpen your messaging in seconds.
Maximizing Digital Ad Success: Guide, Tips & Proven Hacks
Boost your digital advertising success with our exclusive, data-driven guide, and stop playing guessing games. With insights from AI and neuroscience, your next campaign could be your best yet.
Predicting Percentage of Viewers & View Time on Ads
The new-gen Neurons AI model will be able to estimate the percentage of people who notice key components of an ad, as well as predict the duration they spend on viewing those elements.
State of Advertising 2023 Report: Key Insights from Neuromarketing Research
Neurons’ yearly report uncovers the latest strategies for effective advertising in the attention economy. Discover key takeaways and winning tactics for 2023.
Former PM Helle Thorning-Schmidt Joins Board to Support Neurons’ Responsible Business Development
We are delighted to announce the launch of our Ethical Board to provide us with expert guidance on responsible business development.
Sound vs. Silence: Investigating the Impact of Audio on Video Attention Heatmaps
Our eye-tracking study found that there are no significant differences between eye-tracking heatmaps for videos played with and without sound.
Don't Let Bad Experiences Damage Your Brand: Empowering Your Customers
Bad customer experiences can have a harmful effect on your brand. The antidote is to focus on enabling, engaging, and empowering customers' choice.
Introducing Industry & Platform Benchmarks For Neurons AI
Neurons Benchmarks help you discover how to optimize your creatives for better performance & set goals and best practices to streamline creative production across your teams.
Heatmap Analysis Shows No Difference Between Men and Women in Visual Attention
Men and women show no differences in visual attention to images, a new eye-tracking study shows.
The New Consumer Journey: Enable, Engage & Empower
Instead of surveillance, trickery, and distraction, businesses need to rethink the consumer journey to enable, engage and empower their customers.
Eye-Tracking Study Shows No Significant Cultural Differences in Attention
There are no significant cultural differences in where and what people pay attention to when viewing ads, shows a global eye-tracking study by Neurons.
Predicting Customers From Eye-Tracking to AI
Eye-tracking predicts group behavior as vast as market responses. Attention is the gatekeeper. It can tell us key insights about how a market at large will respond to an ad.
How to Increase ROI on A/B Testing
A/B testing is an integral part of creative processes but often fails to deliver the desired impact. Here’s how you can make it work a lot better!
The New Era of Customer Experience
Consumer behavior is predictable. What we see and miss, how we respond, what we think, what we forget and remember, and what we buy — it’s all far away from chaotic and unpredictable.
GreenBook Podcast: Pioneering Applications for Neuroscience
Our founder and CEO, Thomas Zoëga Ramsøy, joins GreenBook’s host Lenny Murphy to discuss some of the fundamental questions of predictive AI.
How Brand Recognition in Ads Drives Revenue
In this eBook, we’re breaking down useful findings of consumer neuroscience and offer actionable tips for you to draw attention to your brand and increase revenue with your ads.